Estimates
Quote the work
Write the estimate on site and send it while the customer is still standing there. When they say yes, it becomes the invoice in one tap — Today flags accepted quotes ready to convert.
Keel for freelancers
Designers, consultants, writers and creators: Keel keeps the money side of project work in one place, without bookkeeping software built for a finance team.
The jobs around the job — the ones that do not get done on site.
Everything below is in the version on the App Store today.
Estimates
Write the estimate on site and send it while the customer is still standing there. When they say yes, it becomes the invoice in one tap — Today flags accepted quotes ready to convert.
Invoices
Clean PDF invoices with taxes, discounts and payment terms, sent by email, Messages or WhatsApp. Add a payment QR code; line items you have used before are suggested, priced from your own history.
Customers
A small CRM built in: each customer’s jobs, invoices and payment history in one place. When someone is late, Keel drafts the reminder — you approve it before anything is sent.
Expenses
Every expense recorded with its category and its receipt, under the job it belongs to — so you can see what each job cost.
Who owes you
Today opens with what needs your call: overdue invoices, accepted quotes, finished work waiting to be billed. The Outstanding widget shows who has owed you the longest.
Freeboard
Freeboard is your cash minus a tax reserve, the bills you have committed to and a buffer you set — the amount you can actually spend or pay yourself. A planning estimate, not tax advice.
Keel does not import from your bank or file your return. It keeps clean records and estimates what to set aside, so the return is quick to do.
From the Business Library — practical answers for the United States, Canada, Australia and New Zealand.
Registration, licences, insurance and the first-week list — the rules that apply where you work.
What goes on the invoice, deposits, payment terms, and what to do when it is late.
What you can deduct, what to keep, and how to keep it so it survives an audit.
What you owe, when it is due, sales tax on your work, and the return itself.
How long to keep records, separating money, and handing the year to your accountant.
Where the alternatives fit, where they do not, and what you give up when you link a bank.
Keel is free to use, with no invoice limit. Keel Lifetime, a one-time $249.99, adds your branding and signature, premium templates and accountant-ready exports. No subscription.
Search every guide in the Business Library — invoicing, expenses, mileage, tax and the rules where you work.